Parallax brand refresh story
The following new, amended or corrected regulations supersede the published 2019 print Calendar. For queries about the 2019 Calendar and updates, please contact the Academic Office.
The shield
The shield outline is retained in the new design to link its historical use in the imagery of the University, and our British history, with a progressive new identity. The shield has previously been used to display a coat of arms.
Niho taniwha—the teeth of a taniwha
Niho taniwha is a traditional Māori pattern that symbolises strength and unity. The individual triangles are said to depict hapū within an iwi, which are brought together in the pattern to represent unity.
The niho taniwha pattern is found in kowhaiwhai panels at the entrance to the wharenui at Te Herenga Waka, and in tukutuku panels inside. We have used this element in the logo to symbolise collective strength. When the individual triangles are put together, they represent unity, strength and community.
It is a fitting symbol for the University, where our multiple schools, faculties, and programmes create a whole with a shared sense of collective purpose.
Dark green downward-facing triangle design in three rows: 'niho taniwha', a traditional Māori pattern.
Te Whanganui-a-Tara—Wellington Harbour
Beneath the niho taniwha is a representation of water—Te Whanganui-a-Tara, the harbour of Tara. Having the niho taniwha close to the water locates the University in this harbour city of Wellington. Our Māori name also reflects the idea of coming to the city through the harbour and being anchored and firmly placed here.
The ceremonial crest
The new shield has been incorporated into the ceremonial crest of the University for use on degree certificates and at special events such as graduation. The Lion represents the Duke of Wellington and symbolises the courage of conviction and the role of universities in society to speak truth to power. The Manaia is believed by Māori to be a guardian between the earthly world of mortals and the domain of the spirits.
